Which of the following is most likely a difference between advertising and sales promotion?
A) Advertising is a sales-directed form of communication, while sales promotions are endorsed as company news.
B) Advertising can be used to build up a long-term image for a product while sales promotion effects can be short lived.
C) Advertising can be used to dramatize product offers, but sales promotion cannot be used for this purpose.
D) Advertising can trigger quick sales, while sales promotions cannot.
E) Advertising is not as effective in building long-term brand preferences as sales promotions.
B
You might also like to view...
Since its first completion, the American Community Survey has been offering ________ estimates for geographic areas with a population of 65,000 or more, while geographic areas with populations of
20,000 or more can access ________-year estimates, and areas with populations less than 20,000 can access ________-year estimates beginning in 2010. A) yearly; five; seven B) bi-annual; three; four C) bi-annual; two; three D) yearly; three; five E) yearly; two; three
Regarding sales force compensation, the commission method is based on
A. customer service problems resolved. B. customer satisfaction ratings. C. a percentage of dollar sales. D. the number of new accounts. E. Any of these choices could be used with the commission method.
A check that has a full endorsement can be further endorsed by any bearer and, therefore, is not as safe as a check with a blank endorsement.
Answer the following statement true (T) or false (F)
Because there are 10 people on Jaxon’s team, he reasons that he can reduce his effort on group tasks and other members will pick up the slack. What Jaxon is doing is called ______.
A. social loafing B. groupthink C. group norming D. process loss