The perceptual process in which you’re more influenced by what you sense first is ___________

a. proximity
b. primacy
c. recency
d. consistency


Answer: b

Communication & Mass Media

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A sequential design presents the events in a historical development

Indicate whether the statement is true or false

Communication & Mass Media

Cognitive learning focuses on _________________________________

a. whether or not the trainees learned the training content. b. whether or not the trainees liked the content. c. whether or not the trainees liked the trainer. d. whether or not the trainees can perform the skills learned during the training.

Communication & Mass Media

According to the text, which of the following statements best describes scholarly research on the importance of sex differences in verbal communication?

a. Research findings on sex differences have not been conducted in recent years. b. Research findings tend to overemphasize similarities in communication patterns. c. Research findings tend to be based on objective observations. d. Research findings on sex differences often contradict one another

Communication & Mass Media

Besides reiterating the central idea of your speec, the conclusion is also your last chance to

A) ask the audience how they would rate your speech-giving skills. B) inform the audience of other topics you considered speaking about. C) introduce new information. D) repeat your main ideas for the audience.

Communication & Mass Media