If John, an advertising copywriter, intends to represent the core requirements of the target audience, then what does he essentially need to write?
a) An appeal
b) A subhead
c) A body copy
d) A closing
ANS: a
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Which statement is especially important in self-concept?
A. We learn gender roles, or how a man or woman should act, through cultural teachings. B. Self-concept is the image others have of us. C. We generally do not compare ourselves with others in developing our self-concepts. D. Self-concept is the same as self-esteem.
The metric montage provides a beat for a shot sequence but does not
introduce a tertium quid.
Indicate whether the statement is true or false.Destructive nonconformity occurs when a member resists conforming to norms without regard for the best interests of the group and its goals
True False
Which of the following statements is true of paraphrasing?
a. It is a repetition of what a speaker has said. b. It causes a listener to forget a speaker’s message. c. It becomes necessary when communicating long and complex messages. d. It is a listener’s effort to look at things from another person’s point of view.