In 2007, Apple first introduced to its customers the iPhone, which combined a cellular telephone, a camera, and Internet access. By doing this, the company had pursued a(n) ________ growth strategy.
A. market penetration
B. customer excellence
C. operational excellence
D. product development
E. market development
Answer: D
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________ are products such as the Mercedes Benz C-class and the American Express Blue card, that
extend historically high-priced brands down-market while retaining their cachet. A) Hourglass products B) Mass market products C) Old Luxury brand extensions D) Masstige goods E) Accessible superpremium products
The bundle of costs customers expect to incur in evaluating, obtaining, using, and disposing of a market offering is called the ________
A) activity-based cost B) customer profitability analysis C) total customer cost D) product life-cycle cost E) direct product profitability
The American phrase, “There is no I in TEAM,” is a reflection of ______.
a. individualism b. collectivism c. universalism d. dualism Ans: B
Tisa is a subordinate who simply acknowledges the power of her boss based merely upon his relative position in the hierarchy of authority. She seldom questions orders. Tisa exemplifies which of Hofstede’s dimensions?
A. collectivism B. high power distance C. long-term orientation D. low power distance