All of the following are considered a major consideration in determining an advertising budget except
A. the product life cycle.
B. the role of advertising in overall promotional objectives.
C. the nature of the product.
D. the budgeting method used.
E. the nature of the market.
Answer: D
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Read the information about Marvel Shoes. What was the amount of net increase or decrease in the cash balance for Marvel Shoes for the current year?
a. $ 10,000 increase b. $ 30,000 increase c. $ 40,000 increase d. $ 70,000 increase
In the 3-Stage Approach for Generating Organizational Change, when a leader takes steps to make sure that the new behaviors and processes are firmly embedded into the organization, this is known as ______.
a. unfreezing b. changing c. removing obstacles d. refreezing
Which of the following is a key means through which knowledge is produced in an organization?
a. Socialization b. Intensification c. Randomization d. Psychological analysis
Mrs. Barker has a poodle that she loves very much. The poor little dog is killed in a house fire, and Mrs. Barker asks her homeowners insurance company to pay $100,000 for the loss of the dog. The insurer denies the claim
On what grounds would it be able to do this? A) Too much moral hazard potential exists with the loss of pets. B) It's impossible to measure, economically, the value of a beloved pet. C) Animals are never insurable items. D) The insurer could not legally deny the claim.