Which of the following is not a suggestion a tax accountant or lawyer might make concerning tax reduction?
a. Place real estate in a separate corporation.
b. Increase management's salaries and fringe benefits.
c. Establish a leasing subsidiary.
d. Give some or all of the owner's shares to heirs.
ANSWER: b
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Marketing research that seeks structured responses that can be summarized is called ________ research.
A. situation analysis B. open-ended C. qualitative D. focus group E. quantitative
Which of the following statements is TRUE?
a. External auditors are usually specifically trained to detect fraud. b. Audits of books and records rarely discover frauds. c. Less than 5 percent of all frauds are detected by auditors. d. The presence of auditors provides a major deterrent effect.
A selective distribution strategy is most suitable for which consumer product category?
A) convenience products B) unsought goods C) shopping products D) luxury products E) materials and supplies
The product life cycle concept can be applied by marketers as a useful framework for describing how ________
A) to forecast product performance B) to develop marketing strategies C) a market responds to a product over time D) product ideas are developed E) a brand gains a dominant position in the market