Explain the difference between collective behavior and crowds. Discuss how collective behavior is a source of social change.
What will be an ideal response?
Ans: Collective behavior: voluntary, goal-oriented action that occurs in relatively disorganized situations, in which society’s predominant social norms and values cease to govern individual behavior. Crowds: temporary gatherings of closely interacting people with a common focus. Social movement organizations use the collective behavior of seemingly unorganized crowds and spontaneous noninstitutionalized political actions to generate social change.
KEY: Learning Objective: 18.2: Describe key sources of social change in society.
REF: Cognitive Domain: Analysis
Answer Location: Collective Behavior
Difficulty Level: Medium
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