The last step in developing a positioning strategy is to ________
A) evaluate responses and modify as needed
B) identify segmentation variables
C) analyze the competitors' positions in the marketplace
D) describe a product with a competitive advantage
E) finalize the marketing mix
A
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In accounting for inventory, the assumed cost flow need not match the physical goods flow
Indicate whether the statement is true or false
Which of the following situations would require interperiod income tax allocation procedures?
a. A temporary difference exists because the tax basis of capital equipment is less than its reported amount in the financial statements. b. Proceeds from an insurance policy on capital equipment lost in a fire exceed the book value of the equipment. c. Last period's ending inventory was understated causing both net income and income tax expense to be understated. d. Nontaxable interest payments are received on municipal bonds.
Media relations is the fundamental public relations skill, because dealing with the press is considered more important than writing
Indicate whether the statement is true or false
KelbitronValerie is a plant manager at Kelbitron, a company which manufactures and sells air conditioning and heating equipment in the United States and Canada. She measures the performance of the workers every month and compares it with established standards. She uses different approaches to measure the performance of different units in the plant, based on the type of employees and the nature of work. The plant has 32 functional units. Each unit is named Unit-1 to Unit-32 based on their order in the assembly line.Valerie chooses oral reports instead of statistical reports when collecting information for measuring the performance of Unit-27. Unit-27 monitors the flow of the assembly line. Which of the following, if true, would most weaken the decision to choose oral reports?
A. Non-verbal feedback from employees is considered crucial to performance evaluation as it is a better indicator of truth. B. Studies have shown that managers who use filtered information for making decisions tend to make poor decisions. C. Subjective factors are important when measuring the performance of employees who perform routine tasks such as working in an assembly line. D. Extensive information is needed to measure the performance of the unit as it is difficult to quantify the performance.