Rene's boss asks her to perform a social audit of the company following mass media's harsh criticism of the company's ethical standards. In this case, Rene will first:
A. determine how to measure the achievement of goals during the social audit.
B. evaluate if the firm had achieved its initial social responsibility objectives.
C. establish the goals required to conduct the social audit.
D. quantify the involvement of the firm in societal development activities.
Answer: C
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