The AIDA approach for persuasive messages is ideal when used with
A) the direct approach.
B) the indirect approach.
C) either the direct or the indirect approach.
D) social media marketing.
E) face to face communications.
Answer: B
Explanation: B) The AIDA approach is ideal for the indirect approach, but it also works well with the direct approach. With the direct approach, the main idea is simply given up front and used as the focus of the attention stage in the AIDA process.
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