Within the organization, buying activity consists of two major parts: the buying center and the buying decision process
Indicate whether the statement is true or false
TRUE
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As worldwide Internet use expands exponentially, it is most urgent that public relations professionals ________
A) adopt proactive strategies to deal with rogue bloggers B) concentrate more on print media, as it is more enduring C) switch to a "digital-only" platform in media relations D) increase their competence in employing and monitoring it
Consumer research indicates that
a. national or global issues are more important to companies than local issues b. Cause-related marketing has no effect on the social issue being addressed, but does make money for the sponsoring corporation c. people would not pay more for a product or service that supports an important cause d. people would pay more for a product or service that supports an important cause e. nonprofits who work with corporations are more often seen as not in need of support from fundraising
A(n) ________ is a person who discloses material nonpublic information to another person
A) issuer B) tippee C) grantor D) tipper
The installation of a GPS (Global Positioning System) in a boats adds value to the boat and becomes part of it. This addition to personal property is called________
Fill in the blank(s) with correct word