The sidebar story "of wine corks and perceived value" poses a problem for wine makers. Describe this problem and the suggested ways they might change the perception of value
What will be an ideal response?
Wine makers know that screw caps bottles are better and cheaper than traditional cork yet many customers associate screw caps with inferior wine. Ways this misperception might be changed:
• Make screw caps look expensive (example, enameled) and create interest in them as collector's items.
• Sell the same bottle of wine charging more for the cork version.
• Educate customers about how corks can go bad and screw caps are actually better.
You might also like to view...
In a firm that is decentralized you are most likely to see:
a. power b. control c. authority d. delegation e. segmentation
Demand for soccer balls at a new sporting goods store is forecasted using the following regression equation:
Y = 98 + 2.2X where X is the number of months that the store has been in existence. Let April be represented by X = 4. April is assumed to have a seasonality index of 1.15. What is the forecast for soccer ball demand for the month of April (rounded to the nearest integer)? A) 123 B) 107 C) 100 D) 115 E) None of the above
Which of the following does NOT violate the Foreign Corrupt Practices Act?
A) a U.S. company bribes a government official in order to influence a governmental decision. B) A publicly traded company that does not engage in international trade fails to keep accurate company records. C) A company pays an inspector to ignore the fact that the company does not have a valid permit. D) A company allows a facilitating payment for a routine governmental action.
Why are events so important for tourism destinations?
a. Events are a great anchor for attracting tourism b. Events can help in improving a place’s image c. Events are an occasion to celebrate local culture and interact within the community d. All of the above