Which of the following would result if a study of hard-core gamers sampled only female gamers who were in their fifties?
a. Sampling error.
b. Nonresponse bias.
c. Scraping.
d. Spam.
e. Sampling weights.
a. Sampling error.
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In the ________ step of the market segmentation process, the marketer determines which demographics, lifestyles, and usage behaviors make each needs-based segment distinct and identifiable
A) segment "acid test" B) segment attractiveness C) segment profitability D) need-based segmentation E) segment identification
Steve purchases a four-wheel drive truck from Belk Auto Sales. Steve is only 17 years of age. He wrecks the vehicle and attempts to disaffirm the contract and have Belk repay him all that he has paid. In the majority of jurisdictions, Steve:
a. would be out of luck. b. must have the truck repaired. c. will receive his money less the depreciation in value of the vehicle. d. may simply return the vehicle and get his money.
The primary purpose of the Administrative Procedures Act is to:
a. provide the judiciary with procedural rules in administrative cases b. create a federal bureaucracy to handle the complex problems of business c. regulate the procedural requirements of criminal law d. amend the common law so courts can delegate authority to administrative agencies e. none of the other choices
Cost concepts such as variable, fixed, mixed, direct, and indirect apply only to manufacturers and not to service companies.
Answer the following statement true (T) or false (F)