Marketers apply ________ to the large and complex sets of data they collect to gain customer insights and gauge performance
A) CRM software
B) predictive analysis software
C) marketing analytics
D) CRM systems
E) intranet capabilities
C
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With regard to segregation of duties, rule two is that asset custody and record keeping should be separated. What does this require in the revenue cycle?
Which of the following errors will not cause the debit and credit columns of the trial balance to be unequal?
A) A debit entry was recorded in the wrong account. B) A debit was entered in an account as a credit. C) The account balance was carried to the wrong column of the trial balance. D) The balance of an account was incorrectly computed.
With a ________ pricing strategy, marketers set a low initial price for the introduction of a new product or service.
A. price fixing B. reference C. bundling D. market penetration E. skimming
______ consists of preparing a detailed report of the simulation study.
a. Experimentation b. Model formulation c. Documentation d. Validation