Answer the following statement(s) true (T) or false (F)

1. Transmitting home-produced video to a national audience is almost impossible because the so-called Big Media won’t carry it on their channels.
2. In his book The Long Tail, Chris Anderson writes that we are leaving an era of mass culture and moving to one that is more individualistic.
3. At Walmart, the top 200 CDs account for more than 90% of the music sold.
4. Napster and iTunes can afford to carry so many different songs because they don’t pay the artists for their music.
5. YouTube attempts to deliver a limited number of programs to a large audience.


1. False
2. True
3. True
4. False
5. True

Communication & Mass Media

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According to the textbook, undermotivated listeners tend to:

a. turn off rather than listen to dull content. b. turn off when faced with uninspired delivery. c. avoid taking notes. d. all of the above are traits of unmotivated listeners

Communication & Mass Media

He may have invented the inverted pyramid style of writing: _________________

Fill in the blank(s) with correct word

Communication & Mass Media

The lower the level of _______ used, the more clearly the listener will understand the speaker

a. knowledge b. specificity c. concreteness d. abstraction

Communication & Mass Media

Which of the following is not recommended in preparing an outline?

a. ?Show relationships through indenting b. ?Use consistent symbols c. ?State points as questions the speech must answer d. ?Have at least two points at each level of subordination

Communication & Mass Media