Which method for entering foreign markets has a strong connection to labor resources?
A) importing/exporting
B) franchising
C) offshoring
D) subsidiaries
E) joint ventures
Answer: C
Explanation: C) Much labor is outsourced as companies take advantage of lower wages in foreign countries.
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Poga International, a multinational beverage corporation identifies that one of its competitors is launching an apple flavored drink. The company decides to launch an apple flavor brand along with its competitor. What timing strategy is used here?
A) first entry B) blunt entry C) parallel entry D) late entry E) exchange entry
Which of the following questions is answered during the business analysis of ideas?
A) Will this product meet our profit goals? B) Have we got a technically and commercially sound product? C) Can we find a cost-effective, affordable marketing strategy? D) Can this product meet sales expectations? E) Can we find a good concept consumers say they would try?
The first step in the questionnaire design process is ________
A) specify the type of interview method B) identify the form and layout C) specify the information needed D) determine the content of individual questions
The two most common sources for internal recruiting are ______.
A. promotion from within and employee referrals B. employee referrals and résumés on file C. promotions from within and résumés on file D. résumés on file and long-time employees