________ is the total stream of purchases that a customer could contribute to the company over the life of the relationship.
A. A premium price
B. Customer equity
C. Profit
D. Net worth
E. Customer lifetime value
Answer: E
You might also like to view...
Most industrial companies rely heavily on Internet selling and buzz marketing to promote their products
Indicate whether the statement is true or false
Before responding to a customer complaint, what should first be considered?
A) How upset the customer is B) How often that particular customer complains C) How easy it is to rectify the issue D) Relationship with the customer E) Company policy for handling customer complaints
Which of the following sentences uses account as an adjective?
A) ?To avoid cost overruns, we must account for every dollar we spend on this project. B) ?Devon is the new account executive for PC Graphics, a firm specializing in website design. C) Briana puts part of her paycheck into a separate account each month.
Which of the following would be most important factor for a court in deciding whether a partnership exists?
A) That there was no written or oral partnership agreement. B) An allocation of duties among the parties C) Evidence the parties carried on business together with an intention to share profits and losses. D) The use of the parties' personal names in the partnership's business name E) The evidence the two parties worked together on the same business venture.