Which of the following statements about the commercialization stage of the new-product development process is FALSE?

A. People need to be hired and trained to provide services.
B. Introductory promotion tends to be more costly if the firm is entering a very competitive market.
C. A firm should always roll out the product to the entire target market at one time.
D. Channels of distribution need to be filled with goods.


Answer: C

Business

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