Whereas ________ focuses on key and perhaps some pacing technologies, ________ seeks out pacing and emerging technologies.
A. benchmarking; auditing
B. benchmarking; scanning
C. scanning; benchmarking
D. auditing; scanning
E. scanning; auditing
Answer: B
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An advertising ________ is a specific communications task and achievement level to be accomplished with a specific audience in a specific period of time
A) medium B) objective C) channel D) budget E) copy
In the context of the assessment methods used in selection, employers are likely to achieve non-biased hiring decisions if they:
A. avoid evaluating the past performance of applicants. B. limit the size of the applicant pool. C. concentrate on shaping interviewer behavior. D. screen applicants with criminal records.
Client interest is typically at its lowest during the:
A) Conceptualization phase. B) Planning phase. C) Execution phase. D) Termination phase.
Activity X has the start to finish relationship shown with activity Y and both have early start and finish times as shown. Which statement is BEST?
A) a < d B) a < c C) b < c D) d < a