Select a television or radio commercial that makes a claim (e.g., "Bluebird fabric softener makes your clothes feel softer"). Put that claim to the test by using the five-question process of critical thinking.
What will be an ideal response?
What am I being asked to believe or accept? - Bluebird fabric softener makes clothes feel softer.What evidence is available to support the assertion? - Test results run by Bluebird. "Unsolicited claims" by users that Bluebird makes their clothing feel softer.Are there alternative ways of interpreting the evidence? - Bluebird may be attempting to convince potential consumers that their product is superior. Bluebird may be looking to increase profits.What additional evidence would help evaluate the alternatives? - Independent testing by unbiased researchers; comparisons of Bluebird to similar products.What conclusions are most reasonable? - Commercials often make exaggerated claims to influence consumers. Further research would be needed to support (or refute) Bluebird's claims.
You might also like to view...
According to some clinical psychologists, the practice of present-day clinical psychology
A. relies too heavily on personal experience rather than empirically-supported treatments. B. resembles the pre-scientific medical practice that took place in the 1800s and early 1900s. C. does not make use of the latest scientific findings from psychological research. D. all of these
________ intelligence is the ability to identify your own and other people's emotions accurately, express your emotions clearly, and regulate emotions in yourself and others
a. Componential b. Emotional c. Contextual d. Experiential
In choosing a potential mate, women place greater emphasis than men on
A) frugality. B) physical attractiveness. C) earning potential. D) youth.
Calcium ions (Ca 2+) are __________ and in highest concentration outside the cell. This means they have the effect of __________ the membrane, thereby contributing to excitatory postsynaptic potentials (EPSPs).
A. negatively charged; depolarizing B. negatively charged; hyperpolarizing C. positively charged; depolarizing D. positively charged; hyperpolarizing