The attention step is important to triggering a print ad's boom factor and may be accomplished with large headlines, dynamic visuals, or vibrant colors.
Answer the following statement true (T) or false (F)
True
The attention step is critically important to triggering the ad's boom factor. Print ads often use the headline as the major attention-getting device. Usually designed to appear in the largest and boldest type in the ad, the headline is often the strongest focal point. Many other devices also help gain attention. In print media, they may include dynamic visuals, unusual layouts, vibrant color, or dominant ad size.
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What is the first question to ask when a firm is planning a cause-related event?
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You can't trust ________ or ________ to complete the project on time
A) him/she B) him/her C) he/her D) he/she
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a. Levitt and March b. Argyris and Schön c. Morgan and Bowyer d. Marks and Spencer
Business communicators normally use passive voice more heavily than active voice because passive voice conveys ideas more vividly
Indicate whether the statement is true or false