Krippendorff's self-referential imperative for building theory states that:
A) theories should explain why people do what they do.
B) individuals should include themselves as a constituent of their own construction.
C) individuals should unmask unjust communication practices that create gross imbalances of power.
D) theorists should attempt to identify communication patterns common to all people.
Ans: B) individuals should include themselves as a constituent of their own construction.
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