If you are asked to design an advertising campaign urging people to stop smoking, you will be most effective if your message should arouse:
a. a very low level of fear
b. no fear
c. a low to moderate level of fear
d. high level of fear
e. nicotine craving
Ans: c
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Ethologists such as Diane Fossey (who studied mountain gorillas) use a technique to adapt animal subjects to the presence of an observer by gradually increasing the time they spend in the animals' environment. This technique is called
A. implosion. B. desensitization. C. counterconditioning. D. progressive relaxation.
On television you see an info-commercial selling a "hypnosis kit." You hear the announcer claim that hypnosis has been successfully used to reduce pain, decrease tension, stop overeating, and quit smoking. It was also said that people who are highly susceptible to hypnosis respond more favorably. What did the announcer say that you know to be false?
A. hypnosis is not at all successful at reducing pain B. reduction in tension has not generally occurred with hypnosis C. susceptibility only refers to the induction of hypnosis, not to benefiting from hypnosis D. hypnosis has not had as much success in dealing with smoking and overeating as the other problems
Compared to the average person, the late Mother Teresa was probably more motivated by ____.?
a. ?belongingness needs b. ?love needs c. ?physiological needs d. ?self-actualization needs
Individuals who buy lottery tickets on a regular basis are usually on a __________ schedule of reinforcement
a. variable-ratio c. fixed-interval b. variable-interval d. fixed-ratio