Will is a salesperson for a small appliance store. In an attempt to locate potential new customers, he decides to poll Facebook visitors; they are entered into a drawing for a gift certificate at the store. Those individuals who complete the poll will receive a phone call from Will about the store's products and current promotions. Will is gaining knowledge of potential customers through
A. personal referrals.
B. marketer-initiated contacts.
C. impersonal referrals.
D. customer-initiated contacts.
Answer: B
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