Using a combination of sales promotion, personal selling, advertising and public relations describe what part of marketing?
a. Marketing mix
b. Promotional strategy
c. Integrated marketing communications
d. Advertising mix
e. All of the above are accurate
The answer is b. Promotional strategy
Rationale:
The five elements of the promotional mix include: advertising, personal selling, public relations, and sales promotion. Marketing strategies can include all of or a mix of these possible elements.
- Advertising: Advertising is non-personal in nature and is designed to target a specific audience through various mediums. These mediums include: mass media, television, radio, billboards, Internet, movies, magazines, etc.
- Personal selling: Personal selling is "personal" and is designed to include persuasive information to convince consumers to purchase the product/service.
- Public Relations: Public Relations focuses on promoting positive relationships internal and external to the company.
- Sales Promotion: Sales Promotions create a sense of urgency and call the consumer to action through offers of additional product incentives. Examples of additional product incentives include: buy-one/get-one, contests, free samples, exclusive offers, etc.
- Direct Selling: Person-to-person transaction/sale that is conducted by an independent sales representative not employed directly with the company
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What helps communicate the quality and value of the service experience as well as guide the guest’s perception of their experience?
a. informational cues b. data mining c. cross-selling d. decision support systems (DSS)
______ is simply the process of putting jobs in order from lowest to highest, or vice versa, in terms of value to the company.
A. Wage compression B. Job evaluation C. Job ranking D. Job hierarchy
The last part of a written report is a section on conclusions and recommendations.
Answer the following statement true (T) or false (F)
The LEAST widely used of the four inventory valuation methods is:
A) FIFO. B) LIFO. C) average cost. D) specific-identification.