To fend off a competitive attack, defensive-minded companies
A. avoid giving suppliers volume discounts or providing them with better financing terms from the strategic response in order to maintain current profitability levels.
B. avoid competitor's clients since their loyalty will not allow them to switch.
C. void all lengthy warranties to save money.
D. use innovation and intellectual property protection to obtain product line exclusivity to force competitors to use other distributors.
E. remain steadfast to current product features and models to ensure resources are not diverted toward unproductive efforts.
Answer: D
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