U.S. marketing campaigns that stress the desirability of "Made in America" products are most likely to appeal to ________ U.S. consumers
A) ethnocentric
B) individualist
C) collectivist
D) normed
E) naturalized
A
You might also like to view...
Which of the following is a tactical goal?
A. By the end of this fiscal year, we will achieve a 10% cost reduction in our office expenses. B. Within two years, we will enter into a strategic alliance with a company that is able to effectively market and sell our products in China, India, and other emerging economies. C. This company has a policy of conducting a background and credit check on all job applicants. D. Smoking on the factory floor is strictly prohibited; anyone caught smoking in company facilities will be disciplined immediately. E. As a company, we are committed to increasing our online presence through social media.
After an audit report is issued, the auditor discovers through a peer review that an important audit procedure has been omitted. In this case, what should the auditor do?
a. Notify all parties known to be relying on the report. b. Immediately request the client recall the report. c. Contact his or her professional liability insurance carrier. d. Determine whether the report can still be supported in light of the omitted procedure.
Why is the consumer's field of experience important to a marketer?
What will be an ideal response?
Which of the following is the most accurate statement about social networking among cultures?
A) Social networking tends to make introverts more extroverted. B) In real life and online, we instinctively tend to gravitate toward people who seem similar to us. C) The majority of networking experts agree that social media offer limited intercultural engagement. D) Online environments make social presence and interpersonal contact easier for all people.