What is the primary goal of audience analysis?

What will be an ideal response?


The primary goal of audience analysis is to discover the demographic and psychological characteristics of your listeners that are relevant to your speech purposes and ideas.

Communication & Mass Media

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The age and gender of an audience is what type of information?

a. attitudinal b. demographic c. critical d. scholarly

Communication & Mass Media

Which of the following technologies uses light to transmit phone calls and computer data?

a. Microwave systems b. Fiber-optic systems c. Broadband systems d. Direct broadcast satellites

Communication & Mass Media

What is wrong with the following speech statement:

"If you believe we should have stiffer penalties for juvenile offenders, then write to your congressman." a. The language is controversial and likely to incite a negative emotional response in listeners. b. The language is sexist, as the term "congressman" implies only men serve in the legislature. c. The language should be more vivid and specific in order to move the audience to action. d. The language should create a sense of drama and suspense in order to move the audience.

Communication & Mass Media

What are the purposes most closely related to persuasive strategies and why are they best suited for

persuasive speeches? What will be an ideal response?

Communication & Mass Media