Laura is selling a new car to a customer who has
the older model of the same car. She states, "This new model is just like your car except that is gets better gas mileage and has side airbags." Laura is primarily using which skill to make her message relevant?
A. She is making her message concise.
B. She is using other focused language.
C. She is using familiar examples.
D. She is using specific words.
Answer: C
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