How are consumers influenced by reference groups?
a. Many consumers provide reference groups with opinions on new products and services.
b. Consumers are prohibited from dissociating themselves from reference groups.
c. Consumers use the same criteria as their reference groups to make their own consumer decisions.
d. Once consumers are associated with a reference group, they do not associate themselves with a secondary group.
ANSWER: C
Consumers learn from observing how members of their reference groups consume, and they use the same criteria to make their own consumer decisions.
You might also like to view...
Which of the following statements is true about the steps followed in a civil litigation before the trial begins?
A) Both parties have to file a request for information to obtain the deposition transcripts. B) Both parties usually come to an agreement on the damages to be awarded in the pretrial conference. C) Depositions can be used if there is cause to believe that a witness may die before trial. D) A motion to dismiss has to be granted by the plaintiff.
Identify the four basic process strategies, and describe them in a complete sentence or two each
What will be an ideal response?
A business products producer that has given its salespeople the right to adjust prices when necessary to get new business is using a ________ policy.
A. flexible-price B. penetration pricing C. one-price D. target-return pricing E. skimming price
Torts can arise when a person's legal rights are violated in ways other than from a breach of contract.
Answer the following statement true (T) or false (F)