List and briefly explain the four common methods of earmarking funds for promotion.

What will be an ideal response?

?Percentage of sales. A company's own past sales experiences or industry averages are evaluated to establish the firm's promotion/sales ratio.?What can be spared. Promotional budgeting is based on spending what is left over when all other activities have been funded.?Spending as much as the competition. This method studies competitors and allocates funds close to their levels.?What it will take to do the job. This method analyzes the market and promotional alternatives to determine the amount of funds required to do the job.

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The environmental-based ISO certification is?

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Answer the following statements true (T) or false (F)

1. Because immigration is tightly controlled, the vast majority of immigrants to the U.S. are skilled workers. 2. U.S. trade policy has tended to focus on reducing tariffs and other barriers to trade. 3. Relying on corporate codes of conduct to establish fair labor standards in an international market is a lot like relying on human resource policies to establish fair labor standards in a domestic market. 4. Compared to other economic integration agreements, like NAFTA, one can say that the European Union has the greatest degree of integration. 5. The North American Free Trade Agreement includes a common monetary and fiscal policy between member nations.

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Business literature defines four types of capital.

Answer the following statement true (T) or false (F)

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A. true-false questions B. mix-and-match questions C. open-ended questions D. scaled-response questions E. closed-ended questions

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