Effective logical appeals in persuasive messages rely on:
A. Conclusions without supporting material
B. Fallacies
C. Evidence to establish proof
D. All of the above
E. None of the above
C.
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The term dialectics means tension or opposition between interacting forces or elements
Indicate whether the statement is true or false
Lydia and her boyfriend have a long-distance relationship. Even though they talk every night, Lydia doesn't feel as close to her boyfriend. She tells him, "I wish you were here with me." Which theory illustrates Lydia's feelings?
a. media lag theory b. media richness theory c. social presence theory d. social network theory
To increase the perceived value of movies on a premium cable service, the most important consideration is gaining
a. Unedited theatrical master prints b. Early exhibition windows c. Licenses for rotation scheduling d. Promotion for conveniences scheduling e. Complementary time slots
When the highest values appear with less frequency than would be expected by a normal curve, how would you describe the distribution?
a. it is a platykurtic distribution curve b. it is a leptokurtic distribution curve c. it is a negatively skewed distribution curve d. it is a positively skewed distribution curve