The merger of an airplane manufacturer and an airplane engine manufacturer would normally be considered a conglomerate merger
a. True
b. False
Indicate whether the statement is true or false
False
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Which of the following is FALSE concerning the providing of supporting evidence in a sales message?
a. Few people will believe general statements without the support of factual evidence. b. Since research facts and figures can be boring, general remarks about superior durability and appearance are more effective. c. Evidence presented must not only be authentic; it must sound authentic, too. d. Not only do you have an obligation to give information, you should interpret it if necessary and point out how the information will benefit the receiver.
What factors should be considered before signing a lease?
What will be an ideal response?
Silly Putty has been around for years as a gag gift sold in specialty stores. It has always avoided direct confrontation with other toy companies by finding a market that was small enough to defend and never really acting like a market leader. Which of the following strategies has Silly Putty most likely followed?
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