Discuss the important elements of a press release and describe what each might look like.
What will be an ideal response?
A correct answer would include the following elements: It is newsworthy, follows standard release format, headline, lead, quotations, and distribution. Example: A press release needs to be noteworthy, such as reporting on a current event or provides a perspective on a current social debate. Following the standard release format would also be important, making sure to use an appropriate font, spacing, and indentation, as well as keeping it short and to the point. A good headline is essential and would involve a catchy summary of the information in the release. Then the lead would come next, grabbing the attention of the media and reader by raising public need, concern, or interest. Quotations are also helpful, citing directly from an expert to increase credibility as well as add some color to the release. Finally, it is important to determine the best method of distribution, such as sending the release to a weekly community paper if the event is local or a daily newspaper that can reach a wider audience if the release concerns a large audience.
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In Wright's Marxian class scheme, capitalists
a. own means of production b. employ ten or more workers c. earn their incomes through the exploitation of workers d. all of these
Most people have left paid employment by which age?
a. 60 b. 65 c. 70 d. 75
Contagion theory holds that_____________________
a. people are less likely to engage in antisocial behavior in a crowd because they feel they are being observed b. a crowd takes on a life of its own that is larger than the beliefs or actions of any one person c. crowds encourage individuals to take responsibility for themselves and others d. crowds are easily dispersed once the initial contagion passes
In his global study of how societies view gender, George Murdock found ________
a. little agreement as to feminine and masculine tasks. b. more men than women were likely to be engaged in farming. c. more women than men were likely to be engaged in farming. d. many tasks that were considered masculine by some societies were viewed as feminine by others.