What does marketing ROI measure?
What will be an ideal response?
Marketing ROI measures the profits generated by investments in marketing activities.
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Which of the following is not a key type of evidence that the auditor needs to examine with respect to pensions and postemployment benefits?
a. Whether the actuarial firm hired by management is independent, capable, and objective. b. The appropriateness of the actuarial firm's work. c. The reasonableness of significant interest rate assumptions. d. The length of illnesses that pension recipients contract.
Which of the following need NOT be included in the certificate filed by a limited partnership?
a. The name of the limited partnership. b. The name and address of the agent for service of process. c. The names and addresses of each of the limited partners. d. The name and business address of each general partner.
________ are subtle forms of promotion that facilitate shopping.
A. Quick response and just-in-time delivery systems B. Electronic signs C. Large stocks of popular national brands D. Extreme value offers and specialty share of the wallet programs E. Store credit cards and gift cards
Caleb is a football enthusiast. He watches all the big games, collects football memorabilia, and knows everything there is to know about football history. His best friend Shang is not a football fan. However, he does enjoy watching the Super Bowl every year because of all the excitement. He even finds that he gets really into the game. Usually the Super Bowl is the only football game Shang watches, but he still looks forward to it every year. Caleb has a(n) ____________ involvement with football, whereas Shang has more of a(n) _____________involvement.
A. enduring; situational B. enduring; dynamic C. dynamic; situational D. situational; dynamic E. psychological; situational