Tiffany is well-known as a luxury brand of jewelry. The iconic Tiffany blue box, along with its blue jewelry bag, has been used for over 100 years. By communicating class and sophistication, Tiffany's packaging is an example of how packaging
A. takes away from a brand's image.
B. contributes to low brand equity.
C. promotes a brand's image.
D. can take the place of advertising.
E. can mislead a customer.
Answer: C
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Which of these includes two of the levels of the CMM Theory?
a. gestures and speeches b. mystery and literature c. self and sounds d. speech act and episode
The Shiplett Company's payroll summary showed the following in November: Supervisors' salaries $50,000 Legal department salaries 10,000 Maintenance workers' wages 30,000 Machine operators' wages 70,000 Assembly workers' wages 50,000 Sales department salaries 20,000 What is total factory overhead for November?
a. $250,000 b. $200,000 c. $80,000 d. $40,000
Which of the following is an advantage of decentralization?
A) Managers' motivation and retention can be increased by empowering segment managers to make decisions. B) Certain costs of activities may be duplicated. C) Customer response time is generally decreased. D) Top management can concentrate on decisions that relate to day-to-day operations of segments.
In a standard normal distribution, the
A. mean and the standard deviation are both 1. B. mean is 0 and the standard deviation is 1. C. mean is 1 and the standard deviation is 0. D. mean and the standard deviation can have any value.