Time-Warner earned massive amounts of money from the release of Batman in 1989, not just from box-office revenue, but also from merchandise sold at Time-Warner outlet stores, from the soundtrack album distributed by Time-Warner music, and by selling
TV exhibition rights to Time-Warner cable. This demonstrates the advantages of ________. A) horizontal integration
B) vertical integration
C) outsourcing
D) runaway productions
A
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All of the following are tips for working with the media at a trade show EXCEPT
A) plan major announcements to coincide with the show. B) include the name of the trade show in all news releases. C) include the booth number in all releases. D) pay for everything you can. E) train spokespeople to make brief presentations.
The textbook discusses 8 attributes of vocal delivery or paralanguage. Which attributes are
your strongest? Define at least 2 and explain how you became aware of this asset. Which attributes do you need to improve? Define at least 2 and explain how you might achieve this improvement. What will be an ideal response?
The term connotation refers to ______.
a. the use of language to identify something in a simple and straightforward way b. failing to understand the implications and background behind words c. the use of language to identify something in a specific or literal way d. understanding the implications and background behind words
British drama was not hampered at all departures of artists like Charlie Chaplin
Indicate whether this statement is true or false.