In their framework of social penetration theory, which of the following was an observation outlined by Irwin Altman and Dalmas Taylor about the penetration process?

A) Relational retreat is unlikely to lead to the deterioration of a warm friendship.
B) Penetration is slow at the start, but it gains momentum quickly as the tightly wrapped inner layers are reached.
C) Peripheral items are exchanged later and less frequently than private information.
D) Self-disclosure is reciprocal, especially in the early stages of relationship development.


Ans: D) Self-disclosure is reciprocal, especially in the early stages of relationship development.

Communication & Mass Media

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Which approach to the marketing procedure has proven helpful for companies to prevent replication, exploit synergy among various communication tools, and create more efficient and effective marketing communication programs? are and do not appreciate the value that change might bring is called

a) Integrated marketing communication b) Strategic organizational communications c) Internal communications d) Risk communications

Communication & Mass Media

Which of the following is true about people's responses to popular culture?

A. People are often unaware of the complex nature of popular culture. B. The United States imports much of its popular culture from other countries. C. The study of popular culture is considered by most people to be worthy of serious attention. D. In general, people cannot resist popular culture.

Communication & Mass Media

Which presentation software allows users to develop nonlinear presentations?

a. Prezi b. PowerPoint c. Flickr d. Tumblr

Communication & Mass Media

A contract giving a producer funding to develop a script is a

a. step deal. b. license fee. c. pilot. d. franchise.

Communication & Mass Media