Compared with generic products, a brand name:

a. reduces the price elasticity of demand and gives a firm more market power.
b. increases the price elasticity of demand and gives a firm more market power.
c. increases the price elasticity of demand and gives a firm less market power.
d. reduces the price elasticity of demand and gives a firm less market power.
e. has no effect on price elasticity of demand or market power.


a

Economics

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