Content analysis is a data-collection method that systematically examines some form of communication.With the help of an example, explain why this method is likely to be less expensive than field research

What will be an ideal response?


A major advantage of content analysis is that it is usually inexpensive and often less time consumingthan other data-collection methods, especially field research. For instance, if a person wanted to examine the content of television commercials that target older people, he/she wouldn't need fancy equipment, a travel budget, or a research staff.

Sociology

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Groups like Focus on the Family and the Eagle Forum who hold conservative social views because of their religious beliefs, are collectively known as the

a) Christian network. b) moral majority. c) conservative coalition. d) Religious Republicans. e) religious right.

Sociology

Explain the economic status of Puerto Rico, using world systems theory. What problems are contributing to the economic conditions experienced by the majority of the island's inhabitants?

What will be an ideal response?

Sociology

Which of the following is the most complex form of differentiation that dominates society?

A. segmentary differentiation B. center–periphery differentiation C. functional differentiation D. stratificatory differentiation

Sociology

What is the term for the act of internalizing a deviant label and organizing one's life around it?

A. secondary deviance B. primary deviance C. tertiary deviance D. situational deviance

Sociology