The information that Paul has collected in his competitive analysis can be referred to as

Scenario: Paul and his wife are investigating the possibility of starting a new restaurant in Beaufort, a small town in the South Carolina low country. It has been Paul's lifelong dream. Paul has won a lottery and is trying to decide if this is what he wants to do with the prize money. He decides to do an analysis of the competitive environment. After his analysis, he discovers several important issues. First, it will cost most of Paul's lottery winnings to finance a restaurant in Beaufort. Second, it will be difficult to attract new customers because they have so many eating choices available to them in Beaufort and the surrounding towns. Finally, the competition in the restaurant industry is considered fierce by industry analysts and this is frightening to someone, like Paul, who has never worked in that industry.

A) corporate espionage.
B) competitive intelligence.
C) domain selection.
D) strategic vision.
E) mission statement.


Answer: B) competitive intelligence.

Explanation: Competitive intelligence is the information necessary to decide how best to manage in the competitive environment managers have identified.

Business

You might also like to view...

The expected monetary value represents a long-run average.

Answer the following statement true (T) or false (F)

Business

Why does the author say that salespeople should dress in armor?

A. To handle customer complaints B. To deal with rejection C. To deal with the ethical dilemmas that occur in sales D. To create an open, friendly environment E. To increase account response rates and customer referrals

Business

__________occurs when new employees require higher starting pay than the historical norm, causing narrowing of the pay gap between experienced and new employees.

A. Equity theory B. Pay structure C. Delayering D. Wage compression E. Broadbanding

Business

Liz has a dream to be an accomplished piano player. However, something is impeding her progress toward this goal. Liz works hard when she sits down at the piano, and she knows exactly what and how to practice the piano. The problem seems to be she does not practice consistently and on a set schedule. She only practices when she feels like it. According to this scenario, what element of motivation is Liz missing?

a. Energy b. Direction c. Maintenance d. Leadership

Business