______ are symbols.

a. Abstractions
b. Messages
c. Words
d. Conversations


c. Words

Communication & Mass Media

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Hofstede’s data revealed four associations with the individualism–collectivism dimension: ______, geography, birth rates, and history.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Social media have been attractive as PR tools because _______________

a) they can track user behaviors b) they allow organizations to create a presence and groups online that users can visit c) they are a low-cost means of broadcasting a message d) All of the above

Communication & Mass Media

When a memorable conclusion relates back to an attention-grabbing introduction, it is called

A) ethical. B) bookending. C) organized. D) chronological.

Communication & Mass Media

__________ and __________ are perceptual clues that help us organize a visual

A) Layout/design B) Figure/direction C) Color/lighting D) Balance/direction

Communication & Mass Media