Brad is a transportation coordinator for Volkswagen of North America. In order to move a large order of vehicles from a plant in Germany to Chicago, he is planning to use both waterways and railroads. The combining and coordinating of these two modes of transportation in order to take advantage of benefits offered by each of the different types of carriers is called
A. intermodal transportation.
B. transportation piggybacking.
C. containerized movement.
D. efficiency transportation
E. freight forwarding.
Answer: A
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Which of the following is a contingency approach to leadership?
A. Michigan model B. Path-goal leadership model C. Servant leadership model D. Ohio State model E. Leader-member exchange model
SwimFit produces gear for swimmers, including suits, goggles, swim caps, and ear plugs. SwimFit wants to improve the quality of its goggles to match or surpass the quality of the product category leader
Which of the following is SwimFit most likely to use to find out more about how its competitor's product is made? A) syndicated research B) customer insights C) predictive technology D) mystery shoppers E) reverse engineering
Which of the following is not one of the stages in the new-product development process?
A. concept testing B. product launch C. business analysis D. product development E. idea screening
The constant dividend growth model:
A) can be used to estimate the cost of equity for any corporation. B) is applicable only to firms that pay a constant dividend. C) is highly dependent upon the estimated rate of growth. D) is considered quite complex. E) considers the risk of the firm.