A recent study of marketing professionals found their ethical judgments were influenced by several factors. List four of these factors. How do these factors contribute to the ethical environment of a marketing organization?
What will be an ideal response?
Ethical judgments were influenced by several factors, and students can list any four:
| 1. | The extent of ethical problems within the organization |
| The healthier the ethical environment, the greater the likelihood that marketers will take a strong stand against questionable practices. | |
| 2. | Top-management actions on ethics |
| Top management can have a profound influence on the ethical behavior of marketing professionals by performing actions that encourage ethical behavior or discourage unethical behavior. Setting an example communicates an ethical philosophy. | |
| 3. | Potential magnitude of the consequences |
| The greater the harm, the more likely marketers will recognize that the action is unethical. | |
| 4. | Social consensus |
| The greater the degree of agreement among other marketers that an action is harmful, the more likely that marketers will recognize it as unethical. | |
| 5. | Probability of harmful outcomes |
| Higher probabilities of harmful outcomes mean that marketers are more likely to realize that the actions are unethical. | |
| 6. | Length of time between the decision and the onset of consequences |
| The shorter the time frame between the action and the onset of negative consequence, the more likely the marketer is to realize it was unethical. | |
| 7. | Number of people to be affected |
| The more people affected by a negative outcome, the more likely that marketers will recognize the decision as unethical. | |
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