A company's manager estimates that in the upcoming year, total variable costs will increase by $20,000 and total fixed costs will decrease by $14,000. Assume that the unit sales price did not change. What will be the anticipated effect on net operating income?
A) Net operating income will increase by $34,000.
B) Net operating income will decrease by $34,000.
C) Net operating income will increase by $6,000.
D) Net operating income will decrease by $6,000.
D
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A company that makes marketing decisions by considering consumers' wants and long-run interests, the company's requirements, and society's long-run interest is said to be practicing consumer-oriented marketing
Indicate whether the statement is true or false
Common pattern-breakers include:
a. involving the audience b. making eye contact to all parts of the room c. working creatively with a partner while giving a presentation d. all of the above
An integral component of a concentrated marketing strategy is _____
a. a high-fashion image b. a clear organizational mission statement c. a focus on one specific market segment d. a mass market appeal
Which of the following statements is true regarding the acceptance of an offer?
A. If the offer is oral, the acceptance must be communicated to the offeror within 2 months of receiving the offer. B. An offeree must express assent in the form of writing. C. Silence or inactivity, in and of itself, constitute acceptance. D. Acceptance must be received by the offeror within the time period specified in the offer.