How is "segmenting" different from "combining"?
A. Combiners usually have more sales potential than segmenters.
B. A combiner tries to meet the demand in several segments.
C. Segmenters try to develop a marketing mix that will have general appeal for several market segments to obtain economies of scale.
D. Both segmenters and combiners try to satisfy some people very well rather than a lot of people fairly well.
E. A segmenter assumes that a broad product-market consists of a fairly homogeneous group of customers.
Answer: B
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Fill in the blank(s) with the appropriate word(s).
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What will be an ideal response?