Discuss the general strategies for selecting target markets
What will be an ideal response?
ANSWER: Target markets can be selected by appealing to the entire market with one marketing mix, concentrating on one segment, or appealing to multiple market segments using multiple marketing mixes. Target markets could be eighteen- to twenty-five-year-old females who are interested in fashion (Vogue magazine), people concerned about sugar and calories in their soft drinks (Diet Pepsi), or parents who do not have time to potty train their children (Booty Camp classes where kids are potty trained). Any market segment that is targeted must be fully described. Demographics, psychographics, and buyer behavior should be assessed.
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One way to manage ________-based distrust is to always assume that with this person, the best offense is a good defense.
Fill in the blank(s) with the appropriate word(s).
When looking for competitive salaries for your job, using job titles for comparison purposes will get you the data you need
Indicate whether the statement is true or false
Nikki was an tax accountant with HBR Accounting. Nikki decided to do some private tax consulting in the evenings and on weekends. HBR is unaware of Nikki's consulting work. Which statement is correct?
a. Nikki has not breached a fiduciary duty to HBR since her consulting is done after her work for HBR. b. Nikki has not breached a fiduciary duty to HBR since her behavior does not reflect badly on the accounting firm. c. Nikki has not breached a fiduciary duty to HBR since Nikki has a contractual relationship with her clients, not her employer. d. Nikki has breached a fiduciary duty to HBR since she is competing with HBR.
The face value is $82,000, the stated rate is 10%, and the term of the bond is eight years
The bond pays interest semiannually. At the time of issue, the market rate is 8%. What is the present value of the bond at the market rate? Present value of $1: 4% 5% 6% 7% 8% 15 0.555 0.481 0.417 0.362 0.315 16 0.534 0.458 0.394 0.339 0.292 17 0.513 0.436 0.371 0.317 0.270 18 0.494 0.416 0.350 0.296 0.250 19 0.475 0.396 0.331 0.277 0.232 Present value of annuity of $1: 4% 5% 6% 7% 8% 15 11.118 10.380 9.712 9.108 8.559 16 11.652 10.838 10.106 9.447 8.851 17 12.166 11.274 10.477 9.763 9.122 18 12.659 11.690 10.828 10.059 9.372 19 13.134 12.085 11.158 10.336 9.604 A) $91,561 B) $47,773 C) $43,673 D) $84,788