Discuss single-source data. What is it and how is it related to computer mapping?
What will be an ideal response?
It is desirable to combine secondary information obtained from different sources. One outcome of the effort to combine data from different sources is single-source data. Combining data allows the researcher to compensate for the weakness of one method with the strengths of another. Single-source research follows a person's TV, reading, and shopping habits. After recruiting a test panel of households, the research firm meters each home's TV sets and surveys family members periodically on what they read. Their grocery purchases are tracked by UPC scanners. For background, most systems also track retail data, such as sales, advertising, and promotion. Thus, single-source data provide integrated information on household variables, including media consumption and purchases, and marketing variables such as product sales, price, advertising, promotion, and in-store marketing effort.
Computer mapping is related to single-source data because they both combine secondary data from different sources. Computer mapping combines geography with demographic information and a company's sales data or other proprietary information to develop thematic maps. Marketers now routinely make decisions based on these color-coded maps.
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______ believes that individuals who believe in themselves are “self-actualizers” who are close to fulfilling their unique potential as human beings.
Fill in the blank(s) with the appropriate word(s).
Firms account for leases using either the operating lease method or the capital (finance) lease method. Which of the following is not true?
a. The capital, or finance, lease method treats leases equivalent to installment purchases or sales, where the lessee borrows funds from the lessor to purchase the asset and the lessor recognizes profit at the time of sale. b. The lessee records the leased asset and the lease liability on the balance sheet at the present value of the contractual cash flows at the time of signing the lease. c. The lessor amortizes the leased asset, similar to recognizing depreciation on buildings and equipment. d. The lessee recognizes interest expense on the lease liability, similar to recognizing interest expense on long-term notes or bonds. e. The lessor records the signing of a capital lease the same as if the lessor sold the leased asset for an installment note receivable.
______________ financing creates separate legal entities from the parent company. Since these entities are not wholly owned subsidiaries they can be hidden from the investors by keeping the entities off the financial statements.
a. Off-balance sheet b. Off-shore c. Cookie jar d. Virtual
The sum of all task times in producing a product is 15 minutes. Eighty units need to be produced in 4 hours. What is the number of workstations required?
a. five b. six c. seven d. eight