The first step of Monroe's motivated sequence is _______
a. establishing a need
b. inviting listener's to visualize the results
c. requesting action
d. getting the audience's attention
d
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Public relations in the USA began with publicity, promotion and press agentry
a. True b. False
Which three ingredients are necessary for intercultural competence?
A) sufficient academic achievement, suitable motivations, and bravery B) sufficient knowledge, suitable motivations, and skilled actions C) sufficient financial means, suitable intentions, and skilled labor D) none of the above
The first code of ethics for journalism was created by the American Society of Newspaper Editors in the
A) 1830s. B) 1850s. C) 1890s. D) 1920s.
Customer satisfaction has always been considered important because of the power of
A) the media. B) news releases and brochures. C) the continual stream of new products. D) "word of mouth" advertising. E) government crackdowns.