Which of the following is NOT true about managing and measuring online media?
A. Different software packages must be used to manage each major social media platform.
B. It offers a white paper that overly promotes Hootsuite.
C. When earned and owned media are online, it is easier to measure results.
D. Marketing automation software tracks individual customers' behavior.
E. When earned and owned media are online, results can be measured more quickly.
Answer: A
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Which of the following may not be categorized as one of the personal needs of a business-to-business buyer?
A. Help me advance professionally within my firm B. Help me become more insightful about my industry C. Help me reduce my workload D. Help increase the satisfaction of my business unit's customers E. Help me generate influence within my organization
Which ratio would be best for measuring a company's ability to repay both principal and interest on outstanding loans from cash generated from operating activities?
A) Current ratio B) Times-interest-earned ratio C) Debt service coverage ratio D) Debt-to-equity ratio
What strategy is related to the technique of thinking about the opposite of something you believe, in order to explore a new perspective?
a. development strategies b. search strategy c. imagination-based strategy d. habit-breaking strategies
Which of the following is correct with regard to duress?
a. It always renders a contract void. b. Duress by improper threats or acts is the more common form of duress. c. The wrongful act must be either a crime or a tort in order to be considered wrongful. d. All of these.